+22% more calls that actually matter.

SERVICES STACK

Melbourne-based tree removal and arborist business

Richmond Tree Specialists (RTS) is a Melbourne-based tree removal, pruning, and arborist business, offering tree removal, tree pruning and lopping, stump grinding, green waste clean-up, and arborist reports across greater Melbourne.

01

THE CHALLENGE

The Starting Point

Before we stepped in, RTS was winging it with Google Ads. They had this one “Local Tree Service” Smart Campaign chugging along since early 2021.

On paper? It looked great. They’d spent about $15,463 and pulled in 896 conversions. That’s about $17.26 per lead, which sounds like a win.

But the “efficiency” was a mirage. The problem with Smart Campaigns is that they use Google’s own automated tracking, which is… broad, to put it lightly.

When we looked at what we were counting as a “lead,”, it was a mess.

It counted everything: people clicking for directions on Maps, “form taps,” general ad engagement—it lumped all of it in with phone enquiries.

You couldn’t tell if someone wanted a quote for tree removal or if they were looking for the address.

02

OUR STRATEGY

We did three things here.

We nuked the Smart Campaign.

it was a black box— we rebuilt the account from scratch, breaking it out by service line with a mix of Search and Performance Max the ads align with what RTS is selling.

Then the tracking.

Google’s default setup was a joke, counting every random click as a “lead.” We hooked it up to the CRM instead, we’re tracking qualified leads now.

Finally

We started scaling the spend. But where we saw results. No more letting an automated score guess where the money goes.

03

THE RESULT

Marketing Investment Scaled

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Qualified Phone Calls

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Total Ad Spend

Recent Work That Speak Loud

Our Works

Our Works

+22% more calls that actually matter.

+22% more calls that actually matter.

+22% more calls that actually matter.

+22% more calls that actually matter.

15 Real leads in the first two weeks

15 Real leads in the first two weeks

15 Real leads in the first two weeks

15 Real leads in the first two weeks

3× Tracked leads

3× Tracked leads

3× Tracked leads

3× Tracked leads

32% Increase In booked job value

32% Increase In booked job value

32% Increase In booked job value

32% Increase In booked job value

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.