3 new clients max/month

Google Ads for businesses that live on

leads

Spam forms and wrong numbers are being counted as wins and Google is optimising toward them.

I'm Tanaka. I fix what Google learns from, then scale what actually pays.

Secure a free account review

Free 20-min review. Keep the findings either way.

more qualified leads

week1

week4

ZERO Juniors
ZERO Outsourcing
ZERO Outsourcing
ZERO Lock-in Contract
ZERO Lock-in Contract
10+ years Google Ads
10+ years Google Ads
Melbourne · working Australia-wide.
Melbourne · working Australia-wide.

It's almost never the ads. It's the set up.

"We get leads, but they don't close.

Volume without value tracking trains Google to buy you browsers, not buyers.

Strategy Planning

We audit your brand, define your audience, and build a content strategy that maps directly to your revenue goals.

"We can't tell which campaign makes money."

If enquiries aren't valued and traced to outcomes, every budget decision is a guess.

Paid Media

We build and manage campaigns across Meta, TikTok, and YouTube — tested, iterated, and optimized for maximum return.

"Our agency's report says everything is great."

Cost-per-lead is a vanity metric when nobody measures lead-to-revenue.

Social Management

We handle posting, engagement, and platform management across all channels so you can focus on running your business.

Get my free teardown

Measurement first. Scale second.

Anyone can get you leads. I get you the ones worth paying for

Tracking First

Fix the tracking (days 1–30). Conversion tracking rebuilt end to end. Every enquiry type gets a real dollar value based on what it's actually worth to you. Junk gets scored as junk. This is a deliverable, not a promise.

Feed value back to Google.

With true values flowing in, the algorithm stops optimizing for cheap and starts optimizing for profitable. This is where cost-per-qualified-lead falls.

Scale what makes money

Search restructured around proven winners. YouTube added where the economics support it — the most underused lead-gen channel in Australia.

Results, measured the same way I'd measure yours

Melbourne-based tree removal and arborist business

Social Media Manegement

+22% more calls that actually matter.

Melbourne-based tree removal and arborist business

Social Media Manegement

+22% more calls that actually matter.

A pressure washing and concrete resurfacing business

Social Media Manegement

15 Real leads in the first two weeks

A pressure washing and concrete resurfacing business

Social Media Manegement

15 Real leads in the first two weeks

A removalist business on the Gold Coast

Social Media Manegement

3× Tracked leads

A removalist business on the Gold Coast

Social Media Manegement

3× Tracked leads

Social Media Manegement

32% Increase In booked job value

Social Media Manegement

32% Increase In booked job value

What you get with me vs. a typical agency

Princings

Find out where your account leaks

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking

wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Get my free teardown

Typical agency

A junior, 18 months in, 40 accounts

"Tracking looks fine"

Reports on Clicks, CTR, cost per any-lead

6–12 month lock-in

"We can look into that"

Me

10 years of Google Ads, personally leading every account

Rebuilt and verified before scaling

Cost per qualified lead, valued in dollars

Month to month, cancel anytime

Core specialty

Typical agency

A junior, 18 months in, 40 accounts

"Tracking looks fine"

Reports on Clicks, CTR, cost per any-lead

6–12 month lock-in

"We can look into that"

Me

10 years of Google Ads, personally leading every account

Rebuilt and verified before scaling

Cost per qualified lead, valued in dollars

Month to month, cancel anytime

Core specialty

Tanaka P

Google Expert & Founder

Tanaka P

Google Expert & Founder

I am Tanaka Parayiwa. With a decade of experience managing Google Ads for service and lead-gen businesses - including work behind the scenes for Australia's top digital agencies - I deliver proven results for your campaigns.

Before We Work Together.

Still on the fence? Here's everything you probably wanted to ask.

Ask A Question

What's a "qualified lead"?

We already have an agency. Why would this be different?

Do you need my ad spend budget?

What do you need from me to start?

Do you do SEO/Meta/socials?