32% Increase In booked job value

SERVICES STACK

Electrical business on the Gold Coast providing electrical and air conditioning services. Emergency callouts, fault finding, full residential rewires, renovation and commercial work, split-system AC install and servicing.

01

THE CHALLENGE

One campaign, one budget, four ad groups and one catch-all landing page. Recipe for costly Campaigns

When we came to the rescue, everything ran through one campaign. Every service, one budget and four ad groups all led to a single catch-all landing page.

The main issue was that they were paying way more than they needed for a lead up to $179.36 and seeing high CPCs as the previous agency didn’t have CPC caps on their bids.

The high CPCs were down to poor quality scores, caused by sending traffic somewhere other than a dedicated landing page. When someone is looking for an emergency electrical service, they don’t want to land on a page that doesn’t immediately show your office hours or whether you can help in an emergency. Google picked up on that, which pushed the CPCs up.

An emergency callout at 9pm is nothing like an aircon filter clean. Different job, different margin, different customer.

But when you bundle them into one campaign, they’re pulling from the same pool. Google tends to put the spend behind whichever one is cheaper to win. Before long, the lower-value work is quietly using up the budget that could’ve gone towards the jobs you actually want.


02

OUR STRATEGY

Three changes. The first made the other two possible

We split the single campaign into three, each with its own protected budget — General Electrical, Air Conditioning, Reno & Commercial. Emergency electrical demand no longer has to compete dollar-for-dollar with cheap AC clicks.

We replaced the generic quote page with dedicated pages for each service intent. Someone searching "electrician emergency" or "hot water system quote" now lands on a page that speaks to the job they need done.

Then we expanded keyword coverage. Broad match for discovery, exact match around proven converters, plus intent the old account had never targeted.

The new structure


03

THE RESULT

More search impressions per day

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Lower average Cost Per Lead

Recent Work That Speak Loud

Our Works

Our Works

+22% more calls that actually matter.

+22% more calls that actually matter.

+22% more calls that actually matter.

+22% more calls that actually matter.

15 Real leads in the first two weeks

15 Real leads in the first two weeks

15 Real leads in the first two weeks

15 Real leads in the first two weeks

3× Tracked leads

3× Tracked leads

3× Tracked leads

3× Tracked leads

32% Increase In booked job value

32% Increase In booked job value

32% Increase In booked job value

32% Increase In booked job value

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.

Available For Work

Find out where your account leaks — free, no meeting

Get in Touch

I take a maximum of 3 new clients a month, senior-only delivery. Currently onboarding for August.

Grant read-only access (takes 2 minutes). Within 48 hours you'll get a 15-minute video showing exactly where money is leaking — wrong tracking, junk keywords, wasted spend. If it's clean, I'll tell you it's clean and leave you alone.